Future Crew – Virgin Active

Future Crew – Virgin Active
Future Crew – Virgin Active
Future Crew – Virgin Active
Future Crew – Virgin Active
Future Crew – Virgin Active
Future Crew – Virgin Active

Overview

Last year we got approached by Virgin Active to create a look and feel for their new Future Crew Project along with mural workshops and murals. With a pilot project in place at the Lavender Hill Senior Secondary School, FUTURE CREW aims to promote a healthy, balanced lifestyle through the establishment of school gyms while developing life skills and discipline through mentorship and coaching. By engaging learners in sport and sharing knowledge, FUTURE CREW will also help create employment opportunities by identifying, harnessing and tapping into raw talent. We got Mak1one and the One Love Studio on board to create the identity. The One Love Studio did workshops with 25 youths from Lavender Hill Senior Secondary School to come up with a community-influenced design. Those that partook in the workshop also got involved with the final painting of the mural. It is a great initiative and we will be working with another 4 schools this year, all as a part of the Virgin Future Crew Project.

Images by Jonx Pillemer & SJ Artists

Client

Virgin Active

Services

Design
Mural Workshops
Mural Design